August 26,2011

“But these go to 11!” – Incorporating YouTube into Media Strategy

RE: Philanthropy

By Amy Philips Haller
8/25/11

I am still amused every time I hear Nigel Tufnel, the string master from the cult classic Spinal Tap, describe his legendary amp. Unwilling to settle for volume levels maxing out at 10, Tufnel made his knob numbers go to 11. Simply put, the fictional guitarist wanted to take his playing to the next level. Taking it to 11 should be at the forefront of everyone’s mind. As a social media consultant for a small-town Pennsylvania library, I often find myself turning up the volume on ideas. Luckily for me, management is forward thinking.
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Walmart Foundation Awards $2 Million to Support Girls, Young Women

Philanthropy News Digest

8/26/11

The National Crittenton Foundation in Portland, Oregon, has announced a $2 million grant from the Walmart Foundation to support Crittenton’s network of agencies working in the areas of nutrition, academic achievement, and job readiness and career development for girls and young women.
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Business World Donating Expertise to Aid Groups

Associated Press

By Jason Straziuso
8/25/11

Bar codes. Electronic way bills. Vertically integrated partnerships. They help businesses turn big profits. Now companies like UPS and Wal-Mart are teaching these trade crafts to aid workers so they can deliver food and shelter to famine victims more quickly and cheaply, saving money and ultimately more lives.
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Irresponsible Corporate Responsibility: Doing Good Isn’t Always Done Well

Business 2 Community

By Alyssa Dver
8/25/11

With all the right intentions, hoards of companies – large & small, franchised & wholly owned, domestic & international – have accepted the calling to be good corporate citizens. In response, they are diligently implementing corporate social responsibility (CSR) programs that address sustainability, philanthropy, community involvement and other goodwill requirements. With the experience of working with well over 150 companies, I’ve seen many companies make serious but avoidable mistakes that can overshadow the well intentioned CSR investments. The errors have resulted in damage to the brand and/or to the “responsible” person’s career. Here are some of the top causes:
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Charity Fails

Market Watch

Thomas Kostigen
8/26/11

As the famine crisis looms in the Horn of Africa, natural disasters strike around the planet, and more people are pushed into harm’s way, it’s time to rethink the way we conduct charitable giving.
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Fri, August 26 2011 » Other

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