Storytelling is at the heart of all emotions. Think about it. You hear a song, the lyrics move you, you have an emotional reaction. You see a sad movie, you may cry. It’s no different with brands that vie for emotional connections with their consumers. And nonprofits simply must use communications—storytelling—as a very important tactic [...]
“Unadoptable.” This is a word that I have heard attributed to some children in the foster care system, but this way of thinking is unacceptable. No child is too old, too much trouble, or too sick to be denied what many would call a basic human right-the right to a loving, permanent family.
Many of us [...]
As states continue to face declining revenues, shortfalls and drastic budget cuts, the impact is too often felt in the reduction or elimination of services to our most vulnerable citizens—abused, neglected, and abandoned children who linger in foster care in every community in the United States. Philanthropy must aggressively understand and assist in what can [...]