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Part 2: What We Did            Part 1: The Initiative
So what principles and practices did we implement? We started with realistic expectations regarding attrition. According to the “rule of halves,” at every choice point along the way a group of participants will drop in half. Thus, to achieve our participation goals, we targeted a much larger [...]

Part 1: The Initiative
Nonprofits that focus on community organizing know a thing or two about driving participation at events. So when our team led a capacity-building initiative directed at these organizations, we decided to borrow from their playbook. We learned that applying principles such as the “rule of halves” and cultivating personal connections takes time [...]



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