George McCullyView Posts by Contributor

One more sign that philanthropy is entering the mainstream of American popular culture is its intense involvement with this year’s Super Bowl.
Football is far and away the most popular subject in our public media. Thirty million viewers weekly, 53 million for the Conference championships, 111 million for last year’s Super Bowl-the largest television audience in [...]

How does philanthropy meet the public? How does the public find and meet philanthropy?
Up until now, interactions between single charities and individual donors have happened accidentally, occasionally prompted by media. No comprehensive, coherent interface has existed to facilitate them.
Four obstacles have impeded public-philanthropic interaction: (1) print technology, (2) no clear definition of philanthropy; (3) confusion [...]

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