I recently presented an infographic learning session using Google+ Hangouts on Air. While I’ve scheduled virtual learning sessions through my affinity group and another organization in the past, registration numbers for these events have usually topped out around 70. But this event grew to almost 160 registrants. In order to understand why, I conducted a review that allowed me to identify four major factors. These four points may provide value to other organizations looking to innovate their current practices:
1. Take advantage of “learning windows” to engage your audience. With much buzz around the use of infographics, I wanted to take advantage of the current popularity of the topic and market a learning session that would focus on creating infographics with online tools made for the non-designer. By marketing the session to “non-designers,” I think that more people were able to identify with that term and deemed the session valuable enough to register.
2. Understand the impact potential of the engaged, tech-savvy professional. Although I marketed the session as usual, engaged professionals did the lion’s share of the work by posting session information to websites and forwarding registration information via social media and e-mail lists. I was surprised to see how many people forwarded the message without being prompted.
3. Innovate the delivery of the content. Attendees were interested not only in the session topic but also in gaining experience with Hangouts on Air. In fact, some attendees e-mailed me to thank me for providing an opportunity to try out the technology.
4. Remove as many barriers as possible:
If you would like to learn more about marketing learning, team up with your foundation’s librarian to identify resources that can help you take it to the next level.
Sophia Guevara is the chair of the Consortium of Foundation Libraries affinity group